In May, 2011, a school project and a vision for a better America was published on Behance for the world to see. The eagerness to reunite America and the positive response that came from the Behance community had shed a new light on a whole new opportunity. Young&United could be more than an idea – more than a dream – Young&United could be a reality.
Over the last year, the youth has come together to create something truly incredible for our country. Times may be challenging, but through hardships there is an opportunity to come together and unite for America's rebuild. As artists, designers, developers, photographers, writers, musicians, and friends, we've come to together to show that a brighter future can be made in America.
Role: Founder, Design, Direction
Role: Art Direction, Design
Within Plantronic’s newly constructed Executive Briefing Center, Gensler and JUXT partnered to create an interactive installation as innovative as the company's history. Our goal was to take over 60 years of history, and create a beautiful experience that would attract, excite, and educate visitors on the company's rich history.
Spanning 18ft by 5ft tall, we created an interactive installation that depicted the company's history in an extravagant yet delightfully simple experience. The design of this experience considered many different variables – including hardware, multi-user cases, animation, and most importantly, simplicity.
First, we vertically oriented 7 LCD Panels, and challenged ourselves to seamlessly integrate hardware within the design. Putting the user first, we decided that each panel would feature its own personal experience. The first 6 panels individually highlighting decades from 1960 - 2010. As the user progresses through history, they arrive on what we call the "NOW+" section. A section that pays off the company's history by highlighting Plantronics' stories of today.
Each decade circle contains historical stories and content for that decade. The user taps a circle, and then can explore the many different achievements and events within that decade. By using the radial navigation, the user can read stories, view images, and watch video content for every event within that decade.
Inspired by the sound wave and fluid motion of time, we designed the "Timewave." This element ties all of Plantronic's history together. As a user approaches the wall, the wave reacts to their presence and vibrates in frequency. Additionally, the wave animates through 5 different colors; each color representing a pillar of the company's standards.
Commissioned painting for Rachael Juliette.
To design a piece that communicates "Work Hard Be Kind."
When Rachael initially told me about the project, the expectation was far from the solution. I wanted to create a piece that got right to the essence of the message. I knew that I didn't want to digitally create something because that would be too easy. I needed to make something that was hard. Something permanent. Something that would last.
Every design decision tied right to the message. It started with an old piece of wood that I found at a scrap yard. I retrieved the wood block, scrubbed off the years of old dirt that was on it, and painted it with a matte, chalkboard acrylic.
While ideating the design, I wanted the work to convey "kill 'em with kindness." In that the greatest strength comes from being kind to others, so that we might keep working hard. The design needed to feel tough, but loving.
Floral, ornamental tattoos were depicted on the bicep to convey sensitivity through the flexing, tough muscle. "TKO XOXO" is symbolic to knocking them out with kindness. Gold was used on the black paint to depict a sense of royalty, as "Work Hard Be Kind" was Rachael's golden rule.
I could not be more satisfied with the end result. The process of hand painting the letters and illustration was extremely difficult, but I loved every moment of it. Work Hard. Be Kind.
Screen prints available soon.
Inspired by an American Spirit of optimism, peace, and progress, Young&United's package design pays respect to the haydays of American Manufacturing and the attention to detail that goes into making Young&United's product line. This sustainable package system makes use of a single sided, one color screen print on recycleble paper. All materials are made here in the USA.
When Young&United was funded on Kickstarter at the break of 2013, our goal was to create a packaging system that show the upmost appreciation for our customer's support. We wanted to create a piece that would surprise our customers and give them something that they could potentially hold on to and not immediately dispose. The result was a success, as many of our customers did exactly that – posting their packaging experience to their social outlets and even asking for fresh, unfolded prints to frame in their home.
Design & Illustration: Sean Metcalf
Marching Stamp Design: Michael Molinaro
Photography: Ben Lebovitz, Sean Metcalf
This project consisted of a new site design and interactive branding for the Omnicom design agency, GO! Experience Design. The objective was to create a site experience that reflected the experiential direction that GO! often takes in their design work. By incorporating ambient use of HTML5 video and dynamic CSS3 animations, we were able to achieve this all while creating a responsive site experience that could live on desktop, tablet, and mobile.
Role: Design, Art Direction
Client: GO! Experience Design
Accolades: Awwwards Site of the Day
My CV Resume
I was browsing through The New York Times archive over a morning coffee when I got hit with an interesting idea. "Why do all traditional publications look so.. traditional?"
So I took the challenge of taking the formal qualities of a newspaper and translate it into something modern and elegant (but still maintain its authentic quality). It just so happened that this idea could create an interesting resume mailer that I was eager to begin. With twenty weeks of school left for me, this all sounded like a great opportunity to hit the sketchbook.
I consider myself a conceptual designer that loves typography. With that said, wanted my CV to highlight my strengths so I focused on an interactive, conceptual design derived from clean type.
A series of illustrations and designs that I created for Young&United.
A series of logos I have designed throughout the years. Clients ranging from personal, small business, to corporate clients such as ABC.
"Graphic Design is essentially about visual relationships, providing meaning to a mass of unrelated needs, ideas, words, and pictures. It is the designer's job to select and fit this material together and make it interesting. The reason apparently unrelated things become interesting when we start fitting them together.. is that the mind's characteristic employment is the discovery of meaning, The Discovery of Design.
" – Paul Rand
Braille is quite possibly the most unrelated thing to Graphic Design. The blind
can not see, so why would Graphic Design be relevant then? I took upon the challenge of taking braille (which fully translates Rand's passage in the piece), and relate it to Graphic Design in order to "make it interesting" as Paul Rand puts it. The complimentary-colored circles are used to symbolize a Venn Diagram, essentially taking two unrelated things (Braille and Design) and "fitting them together" as he puts it. Which is why, in the middle you have the relationship:
to Discover Design.
I love typography.
Here's a collection of some of my favorite lettering projects that I've created.
An interactive concept to create the ultimate team training product that lives on mobile and desktop.
Role: Design, Art Direction
A Rebrand of a small, boutique guitar shop in Atlanta, Ga. The objective was to create a new logo, tone, and web presence for the small but renowned guitar store.
Role: Creative Direction, Design
Assistance: Ben Lebovitz - Photography, Art Direction
Frequently Asked Questions, 3 Designers
FAQ 3D is a typographic interpretation of Debbie Millman's popular book: "How To Think Like A Great Graphic Designer." Millman's book contains multiple interviews with today's most renowned graphic designers. FAQ 3D features three of those designers: Michael Bierut, Milton Glaser, Paula Scher.
Role: Design, Direction
Art Direction: Sean Metcalf
Animation: Markus Magnusson
Design: Markus + Sean
Objective: come up with a series of 6 greetings that online users could exchange between each other. Due to a large international audience, greetings needed to be gender sensitive towards all ethnicities.
Solution: rather than a standard "facebook like" button or a relative pat on the back, we wanted to create something that the recipient would be thrilled to receive. Something that could be so fun, that the receipient would want to send one back in exchange. So, we decided to create a series of 6 short animations that demonstrated the following greetings: High Five, Hand Shake, Bear Hug, Jazz Hands, Fist Bump, and Bow. A diverse range that could be understood by a variety of ethnicities.
Exploration and adventure is in my blood. Always on the hunt for something new, I took an open mind and a moleskin to San Francisco when I moved out west in 2013. Here are some of my discoveries.
Cover design and illustration I created for the popular novel, Crime And Punishment.
In the story, Raskolnikav undergoes deep mental anguish. He illustrates this strife through the metaphor of a moth circulating a flame. The moth, carrying the guilt and pain he feels, circulates the flame and continues to get closer. Until it gets too close and is no more.
Role: Illustration, Design, Direction
A typeface, product display, and campaign that I designed in 2011. Using acrylic magnetic pieces, guests can create the entire Tri Face family within the product display. Voila. Let's make type magic.
A responsive portfolio theme that I designed and concepted for funsies. Available on Themeforest soon.
I was invited to design and mix a couple records for Designers.MX
Role: Design, Photo – All imagery shot with my iPhone
Brand development and promotional content for the new song of country music singer, Jenna Paulette.
Role: Creative Direction, Design
Photographer: Ainsley Joseph
I like vintage rides.
Shot and edited with my iPhone 4s.
I was approached by good friend and digital strategist, William Herring about an idea he had. What if we could create a platform that housed all the social content for NYC Fashion Week? So, we rallied a team of strategist, designers, and developers and hit the drawing board.
NYC Fashion Feed is a one stop shop for all social content on the web. It aggregates all social content from Instagram, Twitter and translates it so you can see all the hottest trends and find out which designers are on top.
Role: Direction, Copywriting, Design
Team: William Herring – Digital Strategist // Patrick B Johnson – Digital Strategist // Ben Lebovitz – Design & Art Direction //
Role: Branding, Copywriting, Product Design, Design
This project consists of an identity redesign for Il Pasticcio wine and grill in Savannah, Georgia; including logo, photography, and web design. Il Pasticcio was a premiere Italian dining experience in the heart of Downtown Savannah, except their branding and identity lacked considerably. Lavish interiors and exquisite meals added to a great experience. However, their current identity and branding couldn't tell this story. Unfortunately, this identity system never saw the light of day at Il Pasticcio. The restaurant later went out of business.
Role: Design, Photography, Direction