In May, 2011, a school project and a vision for a better America was published on Behance for the world to see. The eagerness to reunite America and the positive response that came from the Behance community had shed a new light on a whole new opportunity. Young&United could be more than an idea – more than a dream – Young&United could be a reality.
Over the last year, the youth has come together to create something truly incredible for our country. Times may be challenging, but through hardships there is an opportunity to come together and unite for America's rebuild. As artists, designers, developers, photographers, writers, musicians, and friends, we've come to together to show that a brighter future can be made in America.
Role: Founder, Design, Direction
Inspired by an American Spirit of optimism, peace, and progress, Young&United's package design pays respect to the haydays of American Manufacturing and the attention to detail that goes into making Young&United's product line. This sustainable package system makes use of a single sided, one color screen print on recycleble paper. All materials are made here in the USA.
When Young&United was funded on Kickstarter at the break of 2013, our goal was to create a packaging system that show the upmost appreciation for our customer's support. We wanted to create a piece that would surprise our customers and give them something that they could potentially hold on to and not immediately dispose. The result was a success, as many of our customers did exactly that – posting their packaging experience to their social outlets and even asking for fresh, unfolded prints to frame in their home.
Design & Illustration: Sean Metcalf
Photography: Ben Lebovitz, Sean Metcalf
I love typography.
Here's a collection of some of my favorite lettering projects that I've created.
My CV Resume
I was browsing through The New York Times archive over a morning coffee when I got hit with an interesting idea. "Why do all traditional publications look so.. traditional?"
So I took the challenge of taking the formal qualities of a newspaper and translate it into something modern and elegant (but still maintain its authentic quality). It just so happened that this idea could create an interesting resume mailer that I was eager to begin. With twenty weeks of school left for me, this all sounded like a great opportunity to hit the sketchbook.
I consider myself a conceptual designer that loves typography. With that said, wanted my CV to highlight my strengths so I focused on an interactive, conceptual design derived from clean type.
"Graphic Design is essentially about visual relationships, providing meaning to a mass of unrelated needs, ideas, words, and pictures. It is the designer's job to select and fit this material together and make it interesting. The reason apparently unrelated things become interesting when we start fitting them together.. is that the mind's characteristic employment is the discovery of meaning, The Discovery of Design.
" – Paul Rand
Braille is quite possibly the most unrelated thing to Graphic Design. The blind
can not see, so why would Graphic Design be relevant then? I took upon the challenge of taking braille (which fully translates Rand's passage in the piece), and relate it to Graphic Design in order to "make it interesting" as Paul Rand puts it. The complimentary-colored circles are used to symbolize a Venn Diagram, essentially taking two unrelated things (Braille and Design) and "fitting them together" as he puts it. Which is why, in the middle you have the relationship:
to Discover Design.
Frequently Asked Questions, 3 Designers
FAQ 3D is a typographic interpretation of Debbie Millman's popular book: "How To Think Like A Great Graphic Designer." Millman's book contains multiple interviews with today's most renowned graphic designers. FAQ 3D features three of those designers: Michael Bierut, Milton Glaser, Paula Scher.
Role: Design, Direction
A series of illustrations and designs that I created for Young&United.
An interactive concept to create the ultimate team training product that lives on mobile and desktop.
Role: Design, Art Direction
Cover design and illustration I created for the popular novel, Crime And Punishment.
In the story, Raskolnikav undergoes deep mental anguish. He illustrates this strife through the metaphor of a moth circulating a flame. The moth, carrying the guilt and pain he feels, circulates the flame and continues to get closer. Until it gets too close and is no more.
Role: Illustration, Design, Direction
Exploration and adventure is in my blood. Always on the hunt for something new, I took an open mind and a moleskin to San Francisco when I moved out west in 2013. Here are some of my discoveries.
A typeface, product display, and campaign that I designed in 2011. Using acrylic magnetic pieces, guests can create the entire Tri Face family within the product display. Voila. Let's make type magic.
This project consisted of a new site design and interactive branding for the Omnicom design agency, GO! Experience Design. The objective was to create a site experience that reflected the experiential direction that GO! often takes in their design work. By incorporating ambient use of HTML5 video and dynamic CSS3 animations, we were able to achieve this all while creating a responsive site experience that could live on desktop, tablet, and mobile.
Role: Design, Art Direction
Client: GO! Experience Design
Accolades: Awwwards Site of the Day
A responsive portfolio theme that I designed and concepted for funsies. Available on Themeforest soon.
Art Direction: Sean Metcalf
Animation: Markus Magnusson
Design: Markus + Sean
Objective: come up with a series of 6 greetings that online users could exchange between each other. Due to a large international audience, greetings needed to be gender sensitive towards all ethnicities.
Solution: rather than a standard "facebook like" button or a relative pat on the back, we wanted to create something that the recipient would be thrilled to receive. Something that could be so fun, that the receipient would want to send one back in exchange. So, we decided to create a series of 6 short animations that demonstrated the following greetings: High Five, Hand Shake, Bear Hug, Jazz Hands, Fist Bump, and Bow. A diverse range that could be understood by a variety of ethnicities.
A series of logos I have designed throughout the years. Clients ranging from personal, small business, to corporate clients such as ABC.
A Rebrand of a small, boutique guitar shop in Atlanta, Ga. The objective was to create a new logo, tone, and web presence for the small but renowned guitar store.
Role: Creative Direction, Design
Assistance: Ben Lebovitz - Photography, Art Direction
I was invited to design and mix a couple records for Designers.MX
Role: Design, Photo – All imagery shot with my iPhone
Brand development and promotional content for the new song of country music singer, Jenna Paulette.
Role: Creative Direction, Design
Photographer: Ainsley Joseph
A photo series of silhouettes in the wild.
I was approached to assist in a logo/branding exploration for FX's new TV network. The channel is now on air and called FXX, however, back then it was called MYFX, NSFX, FXX, WTFX, and FX2.
The creative brief informed that the new channel would be targeted to a younger audience, and was supposed to carry an attitude. It needed to be "edgy, unexpected, daring, unique, shocking, smart, tongue and cheek" among many of the other gritty descriptors.
With less than a week and after much exploration, I gravitated towards FX2 due to it's simplicity and was highly inspired by the creative brief.
My concept for FX2 was an interactive logo that would carry the personality as portrayed in the creative brief. The new logo would animate and interact with the dialogue of the network.
While FX decided to go with the "FXX" naming convention and branding, this project was still a ton of fun and I'm proud of this solution.
I like vintage rides.
Shot and edited with my iPhone 4s.
I was approached by good friend and digital strategist, William Herring about an idea he had. What if we could create a platform that housed all the social content for NYC Fashion Week? So, we rallied a team of strategist, designers, and developers and hit the drawing board.
NYC Fashion Feed is a one stop shop for all social content on the web. It aggregates all social content from Instagram, Twitter and translates it so you can see all the hottest trends and find out which designers are on top.
Role: Direction, Copywriting, Design
Team: William Herring – Digital Strategist // Patrick B Johnson – Digital Strategist // Ben Lebovitz – Design & Art Direction //
Role: Branding, Copywriting, Product Design, Design
"Not all who those who wander are lost." – J.R.R Tolkien
Shot and edited with my iPhone 4s.
This project consists of an identity redesign for Il Pasticcio wine and grill in Savannah, Georgia; including logo, photography, and web design. Il Pasticcio was a premiere Italian dining experience in the heart of Downtown Savannah, except their branding and identity lacked considerably. Lavish interiors and exquisite meals added to a great experience. However, their current identity and branding couldn't tell this story. Unfortunately, this identity system never saw the light of day at Il Pasticcio. The restaurant later went out of business.
Role: Design, Photography, Direction