2018 Mercedes-Benz Pebble Beach Concours d’Elegance
Mercedes-Benz has NEVER backed down from a challenge, starting with the original and most famous (and misguided) of them all: “I believe in the horse. The automobile is nothing more than a transitory phenomenon.”
Benz and Daimler set out to demonstrate to people the benefits of motorised travel over the tried-and-tested horse-drawn carriage. And one of the key benefits, as all automotive pioneers knew, had to be speed. The motor car only had a real chance in the market if it could get its passengers to their destination quicker than a horse. They proved that in spades.
But it was far from the last time the team from Stuttgart would ever be challenged.
Go faster than a plane.
Be lighter than 750 kg.
Sure, it’s fast. But how about luxurious?
One after another — be it from the public, from critics, from race fans or from Mercedes-Benz itself — the challenges came. And, wouldn’t you know it, the conquering continued.
Discover the amazing feats … the broken barriers … the I-can’t-believe-they-pulled-it-offs … even accept the challenge to show us what you’re made of on a replica Laguna Seca slot-car track.
All at Pebble Beach Concours d’Elegance in 2018.
Creative Agency: Public School
Role: Design Director – branding, digital, event creative
Spatial Design + Fabrication: Czarnowski + Assembly
Photography: Sean Metcalf