Levi’s Vintage Clothing is not just apparel, but a collection of historical artifacts that celebrate the last 141 years of Levi Strauss & Co. and America.
We told the story of Levi's Vintage Clothing through a timeline interaction site showing off the product as pieces of art hung in a museum rather than just grid wall. Each time period reflected important cultural ties that no other brand can say heritage like Levi's.
We incorporated Levi.com main header into this site allowing for shopability across all major Levi brands while giving LVC a unique look and style in their own site platform.
Role: Design / Concept Development
Client: Levi's Vintage Clothing
Agency: AKQA