"Graphic Design is essentially about visual relationships, providing meaning to a mass of unrelated needs, ideas, words, and pictures. It is the designer's job to select and fit this material together and make it interesting. The reason apparently unrelated things become interesting when we start fitting them together.. is that the mind's characteristic employment is the discovery of meaning, The Discovery of Design.
" – Paul Rand
Idea
Braille is quite possibly the most unrelated thing to Graphic Design. The blind
can not see, so why would Graphic Design be relevant then? I took upon the challenge of taking braille (which fully translates Rand's passage in the piece), and relate it to Graphic Design in order to "make it interesting" as Paul Rand puts it. The complimentary-colored circles are used to symbolize a Venn Diagram, essentially taking two unrelated things (Braille and Design) and "fitting them together" as he puts it. Which is why, in the middle you have the relationship:
to Discover Design.