Role: Design, Art Direction, Branding
Partner: TZX2, Jeff Huggins
Client: WIX, Superbowl XLIX
WIX + TZX2 was looking for branding design + art direction for the creation of their 2015 Superbowl digital campaign. The idea starred 5 former legendary NFL athletes, who traded in their careers in football, for new careers in business. Each athlete was starting their own new small business, and was using WIX to create their website.
I was responsible for the design, branding, and art direction for NFL athletes Terrell Owens and Franco Harris' website. Each athlete was starting a business that not complimented their personality. Terrell Owens was ready to show the world his very own humble pies. And, as a commemoration to Franco Harris' 1972, Superbowl-winning "immaculate reception" – Franco was now venturing off in a new kind of Immaculate Receptions: wedding planning.
This was hands down the most fun project I've worked on to date.