Art Direction: Sean Metcalf
Animation: Markus Magnusson
Design: Markus + Sean
Objective: come up with a series of 6 greetings that online users could exchange between each other. Due to a large international audience, greetings needed to be gender sensitive towards all ethnicities.
Solution: rather than a standard "facebook like" button or a relative pat on the back, we wanted to create something that the recipient would be thrilled to receive. Something that could be so fun, that the receipient would want to send one back in exchange. So, we decided to create a series of 6 short animations that demonstrated the following greetings: High Five, Hand Shake, Bear Hug, Jazz Hands, Fist Bump, and Bow. A diverse range that could be understood by a variety of ethnicities.