Various digital activations created in celebration of Mercedes-Benz AMG’s 50th anniversary at Pebble Beach Concours d’Elegance.
Role: Design Director & Design Lead
Agency: Public School
Art Direction + Design: Sean Metcalf
Illustrations + Animation: Odd Fellows
Engineer: Isaac Gierard
Challenge: How do we simplify and showcase Cisco's IOE technology in an engaging way?
Solution: Let people discover IOE technology in action – working live in Las Vegas through a beautiful, immersive IOE experience.
Role: Art Direction, Design
Within Plantronic’s newly constructed Executive Briefing Center, Gensler and JUXT partnered to create an interactive installation as innovative as the company's history. Our goal was to take over 60 years of history, and create a beautiful experience that would attract, excite, and educate visitors on the company's rich history.
Spanning 18ft by 5ft tall, we created an interactive installation that depicted the company's history in an extravagant yet delightfully simple experience. The design of this experience considered many different variables – including hardware, multi-user cases, animation, and most importantly, simplicity.
First, we vertically oriented 7 LCD Panels, and challenged ourselves to seamlessly integrate hardware within the design. Putting the user first, we decided that each panel would feature its own personal experience. The first 6 panels individually highlighting decades from 1960 - 2010. As the user progresses through history, they arrive on what we call the "NOW+" section. A section that pays off the company's history by highlighting Plantronics' stories of today.
Each decade circle contains historical stories and content for that decade. The user taps a circle, and then can explore the many different achievements and events within that decade. By using the radial navigation, the user can read stories, view images, and watch video content for every event within that decade.
Inspired by the sound wave and fluid motion of time, we designed the "Timewave." This element ties all of Plantronic's history together. As a user approaches the wall, the wave reacts to their presence and vibrates in frequency. Additionally, the wave animates through 5 different colors; each color representing a pillar of the company's standards.
Full marketing website redesign + visual identity exploration for the Radiant Earth Foundation.
Accessible to anyone, anywhere, anytime, Radiant Earth Foundation's platform helps people discover the vast resources of Earth imagery and tools for new solutions, discoveries, and innovations.
Role: Design Lead (Brand, UX, UI)
*Radiant Earth did not have an established brand guideline (with exception of a logo) prior to this project. Consequently, this project was a major effort in establishing the visual guidelines across marketing communications.
Role: Design, Ideation
Challenge: We have 20,000 unfamiliar people in a large room. How do we get them to break the ice and develop new friendships?
In 2014, Cisco came to JUXT for ideas on their annual, GSX Conference. Being that the conference was in Vegas for the first time in years, it only made sense to do it big. Our goal was to create a cutting edge experience that would facilitate introductions between attendees and equally reflect the innovative frontier that Cisco was pursuing. Also living up to the even theme: “Be Bold.”
The big idea: Human pong.
One of Cisco's number one goals for the GSX Conference was for attendees to get to know one another. They wanted GSX to inspire new, meaningful relationships that would in turn, encourage collaboration in their careers and professional growth.
So how do you help break that ice?
Give attendees something fun to experience together, that they never have before. Create memories, excitement, thrill, teamwork.
The primary GSX attendee was a Cisco sales person. This personae included an individual that is typically pretty competitive. We wanted to embrace that quality, by creating an experience around competition and teamwork. From that point, it naturally made sense to create some kind of game, that would involve teams and competition (much like their day to day work!)
The idea of pong came from answering the question "What's the simplest game for newcomers to get the hang of, and quickly enjoy?" Also, the visual design of pong worked really well within the hardware constraints of this project. A short throw projector, illuminating a 15x15ft transparent screen, comes at a pretty low resolution. By embracing the lack of resolution offered, we chose to create atari-like, pong graphics a la 8-bit design.
Connect challenge was designed to accommodate up to 8 people – 4 teams of 2. As players walked onto the floor, the game recognized them through each attendees RFID badge. An attendee's RFID badge contained their registration data: location, age, industry, vertical, years at Cisco, etc. When all players walked on the floor, the game would then pair them into teams based on their similarities. For example, two players were from the same state or sold the same Cisco product would be paired together. Also, the game would intelligently recognize the number of players on the floor and adapt its design to fit 2, 3, or 4 teams.
Each team of two was given a paddle. The paddle would move in the direction that the teammates walked towards, together. Keyword: together. The paddle would only cooperate when the teammates were moving harmoniously. If one teammate ran one way, and the other ran the other way – the paddle would fail. But when the teammates moved together in the same direction.. voila – the paddle would cooperate and the team was practically unstoppable. This experience was designed to encourage teamwork. Teams could only win when they worked together. If teams did not work together, they would surely lose.
Like a traditional game of pong, when you score on the opponents goal, you get a point. To speed up play (more than 20 thousand attendees were ready to play), when a team scored on another team, that team was eliminated. The last team standing was reigned champion.
The Connect Challenge was a massive success. Multiple people would come back again and again to play and meet new colleagues. Not only was it the main attraction and talk of GSX, but hundreds (if not thousands) of new relationships were formed.
This was by far one of the most challenging yet rewarding projects I have worked on to date. Everyone involved in the creative process of this project (including our client) played a crucial role in the success of Connect Challenge. It took every ounce of grit and tenacity to make this project happen in just 3 months.
JUXT (Creative Agency)
Shane Diver (Create Direction)
Vinicio Vazquez (UX)
Sean Metcalf (Design + Art Direction)
Dani Morales (Design)
Bryan Hawkins (Design)
Snibbe Interactive (Engineering)
Role: Design, Art Direction, Branding
Partner: TZX2, Jeff Huggins
Client: WIX, Superbowl XLIX
WIX + TZX2 was looking for branding design + art direction for the creation of their 2015 Superbowl digital campaign. The idea starred 5 former legendary NFL athletes, who traded in their careers in football, for new careers in business. Each athlete was starting their own new small business, and was using WIX to create their website.
I was responsible for the design, branding, and art direction for NFL athletes Terrell Owens and Franco Harris' website. Each athlete was starting a business that not complimented their personality. Terrell Owens was ready to show the world his very own humble pies. And, as a commemoration to Franco Harris' 1972, Superbowl-winning "immaculate reception" – Franco was now venturing off in a new kind of Immaculate Receptions: wedding planning.
This was hands down the most fun project I've worked on to date.
Levi’s Vintage Clothing is not just apparel, but a collection of historical artifacts that celebrate the last 141 years of Levi Strauss & Co. and America.
We told the story of Levi's Vintage Clothing through a timeline interaction site showing off the product as pieces of art hung in a museum rather than just grid wall. Each time period reflected important cultural ties that no other brand can say heritage like Levi's.
We incorporated Levi.com main header into this site allowing for shopability across all major Levi brands while giving LVC a unique look and style in their own site platform.
Role: Design / Concept Development
Client: Levi's Vintage Clothing
An interactive concept to create the ultimate team training product that lives on mobile and desktop.
Role: Design, Art Direction
A Rebrand of a small, boutique guitar shop in Atlanta, Ga. The objective was to create a new logo, tone, and web presence for the small but renowned guitar store.
Role: Creative Direction, Design
Assistance: Ben Lebovitz - Photography, Art Direction
I was approached by good friend and digital strategist, William Herring about an idea he had. What if we could create a platform that housed all the social content for NYC Fashion Week? So, we rallied a team of strategist, designers, and developers and hit the drawing board.
NYC Fashion Feed is a one stop shop for all social content on the web. It aggregates all social content from Instagram, Twitter and translates it so you can see all the hottest trends and find out which designers are on top.
Role: Direction, Copywriting, Design
Team: William Herring – Digital Strategist // Patrick B Johnson – Digital Strategist // Ben Lebovitz – Design & Art Direction //
A responsive portfolio theme that I designed and concepted for funsies. Available on Themeforest soon.